When it comes to dating, are modern men missing the mark? According to a recent Psychology Today article, it seems so.

To get an executive perspective on this topic, I sat down with our Vice President Genevieve Gresset, who was interviewed just this week by BBC Radio for her expert take on the trending article. Here’s what she has to say about the cultural shift executive men are facing in the modern dating world.

Men, The Tables are Turning

Gone are the days of men having a fair share of single women to choose from. In this modern dating market, the tables are turning. In his recent article, Dr. Greg Matos shares a striking statistic that shows a dramatic shift in the current dating scene. Approximately 62 percent of dating app users are men. What does that mean? For men looking for love online, chances of finding a match have never been lower.

This also means that women have a larger dating pool to choose from, allowing women to raise their standards in the men they select to date. According to Matos, “younger and middle-aged men are the loneliest they’ve ever been in generations, and it’s probably going to get worse.”

Although this might sound hopeless, a solution is in sight. Although, it won’t come easy. In order to meet the rising relationship standards, it’s up to men to address those skills they may be lacking.

The Heart of the Matter

Maybe that’s true for men on dating apps, but what about those trying to find love in the real world? According to our Gresset, these facts still hold true.

“For the first time in history,” says Gresset, “women possess a new cultural power.”

Unlike in the past, women surpass men by 0.2 percent as a more college-educated labor force. Women also hold over half of the nation’s jobs. While there’s still a way to move forward through perfect equality of the sexes, many women find that they are just as capable as their male counterparts to build the life they want. They no longer rely on men to provide luxuries that were once only achieved through marriage.

According to Gresset, this puts men in a unique position. “Men are no longer valued solely by their ability to provide financially for a family,” she says. “The modern single woman desires a partner who can meet her emotional needs more than anything else.”

This demand for emotional equality is a revolutionary shift in modern dating. “Behaviors women might have excused before are no longer tolerated,” says Gresset. “This is forcing men to either change their behaviors or be left behind.”

A Solution in Sight

“Men have held a consistent position in the dating world for centuries,” Gresset says. “But now it’s time that they experience their own evolution.”

As relationship standards rise, men are faced with the question of whether or not they can successfully step up to the plate. Although this might sound like an ultimatum, Gresset assures that this call for action is not based on any sort of man-hating. Instead, she hopes that men will see this as an opportunity for self-reflection and self-betterment. “Strong men will see the need for change and adapt,” she says.

How can men reap the benefit of these changing times? Both Gresset and Dr. Matos agree—by strengthening mental health and emotional intelligence.

For those dealing with heavy emotional baggage, such as past traumas, Dr. Matos suggests resources like therapy as a great way to begin healing. Yet, for men looking for help tailored specifically towards finding success in their love life, Gresset says coaching is the best option.

“Executive Matchmakers offers relationship coaching that is designed to fit the unique needs and lifestyles of our clients,” Gresset says. Their clients have found immense success within their coaching programs. “Often our clients find that they not only improve their success in love and relationships, but go on to live happier, more peaceful, and more fulfilling lives by implementing our proven techniques.”

While the times might be changing, it does not mean that men have to fall behind. Men have a key role in this cultural shift—but only if they wholeheartedly commit to improving their mental health.

Interested in making the change? Sign up for our expert coaching today.